Sphere Blog Search

There's a new search engine in town. This one, however, is different. Sphere, which just recently launched, is a blog-only search engine. That's right, blog only. Why would anyone need search results only from blogs? It makes sense, actually.

As a result of the increased popularity of blogging, there are probably multiple blogs touching any and all topics anyone could ever want to know about (and probably many they don't). My thinking is that people can find whatever they want whenever they want through the major search engines such as Google, Yahoo! and MSN. News and information is syndicated from a small pool of sources and the story is pretty much the same regardless of the source you pull it from. Here's where blogs come in. People now want to discuss the story with other people. Go to any number of news sites and read the top headlines. They're all essentially the same. Go to any number of blog posts about a particular story and, most likely, they will all be very different.

Sphere has a chance to become a very relevant threat to the traditional serach engines in the "information gathering" space. I can't wait to see how it grows.