WalMart Video: DOA?

The webosphere was abuzz today, with the news of WalMart releasing a video download service. According to the write up over at TechCrunch, it looks like someone forgot to test the CSS on Firefox. Simply amazing! Then again, does it really matter anyway? Didn't they learn their lesson with the music downloads? It doesn't matter if you can sell a movie for $0.02 less than your competitor (using the term very loosely here), if you can't match or beat Apple's ecosystem then you might as well throw in the towel. When are these people going to get it?