Saturday, April 29, 2006

NFL Draft

One of the biggest crap shoots in sports-the NFL Draft-is taking place this weekend.  From a purely business standpoint, it's amazing to see the amount of guaranteed money professional athletes are getting today.  
I can't imagine any Fortune 500 company paying a key executive a $15 million signing bonus, yet it is common place among professional sports organizations.  Furthermore, what are the chances someone in any other industry gets paid whether nor not they actually perform any of the stipulated services put forth in their contract?  Professional athletes do and they do it frequently.  

So back to the draft.  The first pick on today's draft, Mario Williams, has already signed a 6 year $54 million contract, of which approximately $20 million will be paid to him whether nor not he ever actually even shows up for a single day of "work".  Insane!

Sunday, April 23, 2006

What's in a Name, Part II

So, we finally decided on a name for the company. SOMNIO, which is Latin for to dream. Very fitting for a creative agency, I think. We have overhauled our branding and refined our story to be more indicative of who we are. So far, our customers have responded favorably, which is really the only thing that matters.