Monday, February 05, 2007

Super Bowl XLI: Decent Game, Bad Ads

So, the big game was mildly entertaining. Most Super Bowls don't live up to the massive hype machine that grows over the two week wait between the Conference Championship games and the Super Bowl itself-and Super Bowl XLI was no different. It was an OK game, but it was nothing great. Usually, however, one can count on the commercials being as or more entertaining than the game. In fact, some folks watch the game solely for the clever advertising and "flip-a-coin-maybe-good-maybe-bad" half time show. Now that the game is over and I have seen all of the commercials, I can honestly say that this year's crop of ads was among the worst I've ever seen. Sure, there was some novelty with Doritos and the NFL giving us user-generated content. I applaud them for taking a risk and being the first, and certainly not the last, companies to capitalize on the YouTube phenomenon. But even those commercials were average at best. was unusually conservative and boring with their annual ad. Maybe I've just let my expectations get way out of whack or maybe there's something to my rant. Anyone else feel like they were let down this year?

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